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Registro Completo |
Biblioteca(s): |
Embrapa Caprinos e Ovinos. |
Data corrente: |
01/08/1992 |
Data da última atualização: |
09/01/2024 |
Tipo da produção científica: |
Artigo em Periódico Indexado |
Autoria: |
BAKER, G. A.; SOUZA NETO, J. de. |
Afiliação: |
JOSÉ DE SOUZA NETO, CNPC. |
Título: |
Rapid market assessment (RMA) of new products. |
Ano de publicação: |
1988 |
Fonte/Imprenta: |
Agribusiness, v. 4, n. 5, p. 467-473, 1988. |
Idioma: |
Inglês |
Conteúdo: |
Research efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologieshave been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assesssing the market potential o new products at the early stages of a research project. |
Palavras-Chave: |
Marketing techniques; Queijo de cabra. |
Thesagro: |
Caprino; Comercialização; Leite; Preço; Queijo. |
Thesaurus Nal: |
Brazil; Commercialization; Goat cheese; Marketing; New products; Product development; Rapid methods. |
Categoria do assunto: |
E Economia e Indústria Agrícola |
Marc: |
LEADER 01214naa a2200301 a 4500 001 1522676 005 2024-01-09 008 1988 bl uuuu u00u1 u #d 100 1 $aBAKER, G. A. 245 $aRapid market assessment (RMA) of new products. 260 $c1988 520 $aResearch efforts in developing countries often result in the development of new technologies or the adaptation of existing technologies. Traditionally, the technical and economic feasibility of the technologieshave been evaluated, but marketing aspects of the products generated have been ignored. The Rapid Market Assessment (RMA) proved to be a quick and inexpensive means of assesssing the market potential o new products at the early stages of a research project. 650 $aBrazil 650 $aCommercialization 650 $aGoat cheese 650 $aMarketing 650 $aNew products 650 $aProduct development 650 $aRapid methods 650 $aCaprino 650 $aComercialização 650 $aLeite 650 $aPreço 650 $aQueijo 653 $aMarketing techniques 653 $aQueijo de cabra 700 1 $aSOUZA NETO, J. de 773 $tAgribusiness$gv. 4, n. 5, p. 467-473, 1988.
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Registro original: |
Embrapa Caprinos e Ovinos (CNPC) |
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Registros recuperados : 59 | |
18. | | SOUZA NETO, J. de; BAKER, G. A. A socioeconomic description of goatherders. In: JOHNSON, W. L.; OLIVEIRA, E. R. de (Ed.). Improving meat goat production in the semiarid tropics. Sobral: EMBRAPA-CNPC; Davis: University of California, Small Ruminant Collaborative Research Support Program, SR-CRSP, 1989. p. 12-19.Tipo: Capítulo em Livro Técnico-Científico |
Biblioteca(s): Embrapa Caprinos e Ovinos. |
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Registros recuperados : 59 | |
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